MIA 2015

Here comes innovation


Merseyside Innovation News


17 Feb 2016

The co-founder of Ditto Music has told Insider that the Liverpool-headquartered online digital music distributor is eyeing international expansion after its new Record Label in a Box (RLIAB) product won a prestigious innovation prize.

Chief executive Matt Parsons (pictured), who set up the business with his brother Lee in 2005, was speaking following the news that RLIAB has picked up the Merseyside Innovation Awards (MIA) prize for January 2016.

Record Label in a Box, which launched in September 2015, aims to provide customers with everything they need to set up and run a successful record label, including start-up paperwork, a Barclays business bank account, contract templates, a music industry events calendar, 12 months' distribution, a domain name, and a music industry opportunities database. Ditto Music describes the service as "the first of its kind in the world".

Parsons said: "Its's the first award we've won for Record Label in a Box. Hopefully it's the first of many and it's nice to be recognised in Merseyside where we're based.

"Record Label in a Box is based on our experience of playing in bands and starting our own record label. It took us six months and the only thing we even did was release a song.

"It aims to address the problems that me and Lee had ten years ago. We couldn't get our music out there so we did it ourselves."

The new product complements the existing offering from Ditto Music, which markets a range of "record label services" to musicians such as distribution to platforms including iTunes, Google Play and Spotify, and promotion and marketing.

Ditto Music now has 85,000 bands on its books from around the world, and currently releases 300-500 singles and albums per week. It is the record label for established artists such as rappers Stormzy and Lady Leshurr, and it looked after the first singles for Grammy winner Ed Sheeran and fellow singer-songwriter Sam Smith.

It was also planning the next single release for up-and-coming Warrington-based indie band Viola Beach. All four members of the band and their manager died in a car crash in Stockholm on Saturday, 13 February 2016 after performing at Sweden's Where's the Music? Festival.

Parsons said: "It's tragic. They were local to us, we were talking about them in the office last week actually about how cool it was to have a local band that was doing so well."

According to Parsons, Ditto Music is currently on course to turn over approximately £3m this year. Headquartered in Liverpool, it now has more than 30 members of staff worldwide with US offices in Nashville, Austin and San Diego, an Australian office in Melbourne, and a franchise in Cyprus.

Parsons said: "The plans for the future are for more international expansion. We're looking at Sweden over the next six months and probably after that Germany and Canada."

Shaun Little - 0151 909 3577

29-31 Parliament Street, Liverpool, L8 5RN

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